Renault Extends Partnership with Port Adelaide FC

September 23, 2013

Australian Rules football club Port Adelaide and Renault have extended and expanded their relationship until the end of 2015.

The European car manufacturer only began their commercial partnership with the Magpies in March of this year, arthritis but the success of the relationship has led to an early extension.

Port Adelaide Chairman David Koch said: “To have an established global company in Renault partner us this year gave the whole club a real sense of pride and value.

“Renault has played a significant role this season in our strategic drive to broaden Port Adelaide’s brand within the national market and we look forward to building on that momentum well into the future.

“Renault has quite justifiably been directly linked to the resurgence of our club this year. Their brand credibility has been a big win for us and I know our success on field has been very good for them as well. 2013 has definitely been a win-win for Renault and Port Adelaide.”

ASADA investigation

Koch also praised Renault for continuing with the partnership in March despite an ASADA investigation into Australian sport.

“For Renault to hold its nerve at that time and have faith in the Port Adelaide Football Club and more broadly Australian sport is a true credit to them, ampoule ” said Koch. “They signed within a week and Port Adelaide will never forget that and their belief in us as a club.”

Renault Australia Managing Director Justin Hocevar added: “The decision for Renault to sponsor an AFL team was not an easy one.

“This partnership was possible because of the expert support and insight provided by Chairman David Koch, Chief Executive Keith Thomas and the broader Port Adelaide Football Club management team.”