Renault Becomes Major Backer of AFL’s Port Adelaide

March 5, 2013

Australian Rules football club, drugs Port Adelaide has announced today that Renault has joined as a new major partner.

The sponsorship marks Renault’s return to the Australian Football League (AFL) and demonstrates its confidence in the ambitious club, order while building on the company’s established commitment to Australia’s sporting and cultural landscape.

Port Adelaide Chairman David Koch said the club was thrilled to partner with Renault and honoured to wear such a long-established and internationally respected automotive brand on its guernsey.

“Renault is an established global company with a long history in Australia, including success in Australian motorsport, and Port Adelaide could not be prouder of this partnership,” Mr Koch said.

“With Renault joining us as a joint major partner, we have taken a very significant step in our strategic drive to broaden Port Adelaide’s brand and make ourselves a bigger player in the national market.

“We are very grateful for the support Renault has extended to Port Adelaide and the belief it has shown in our future.”

Renault Australia Marketing Director Chris Bayman said: “We are delighted to be part of the Port Adelaide transformation, and hope we can grow together, as we continue to strengthen Renault in Australia and Port Adelaide follows its vision.

“Like Port Adelaide, we see ourselves as a ‘challenger’ brand, with a strong sense of fun, competitive spirit, determination to succeed, and a never-say-die attitude.

“We are confident this partnership will expose more people to Renault and our family of attainable passenger, sports and light commercials vehicles.”

The Renault name and logo will appear on the back of Port Adelaide’s home guernsey and the front of its away and clash strips, and will make its AFL debut on the MCG where Port Adelaide and Melbourne clash in Round 1 on Sunday 31 March.

Mr Koch said Renault’s slogan – “Drive The Change” – was highly appropriate for Port Adelaide.

“Renault is changing and becoming a stronger competitor in its market with every passing year with growth of over 250% in the last two years and that’s certainly a perfect fit at Port Adelaide where we are undergoing some of the most significant change in our own long and successful history,” Mr Koch said.

“Port Adelaide was established in 1870 and Renault was founded in 1899 and while we have both been around for more than 100 years, we also share a great excitement for what the future holds.”