Reebok & Eurosport Extend CrossFit Partnership

By iSportconnect | April 5, 2013

Eurosport and Reebok have agreed to work together for a second year on a series of documentaries and live broadcasts focusing on the CrossFit, a fast-growing strength and conditioning program, and the Reebok CrossFit Games, a global competition seeking the fittest man and woman in the world.

Eurosport will air the programmes across 130 million homes in 54 countries from 20 April. “The Box”, a six-part documentary series following CrossFit Games athletes in their preparation for the 2013 Reebok CrossFit Games. All episodes will also be available online.

Chris Froio, Head of Training at Reebok, said: “Following on from the success of last year’s series debut, Reebok is excited to continue working with Eurosport to celebrate CrossFit and the CrossFit Games in Europe.

“At Reebok, we are committed to showing how fitness inspires people and transforms their lives and no sport is better example of this than CrossFit. We look forward to watching the second season of “The Box” and believe it will not only captivate audiences, but inspire them as well.”
Julien Bergeaud, Eurosport’s Director of Broadcast & Programming added: “It is a reflection of Eurosport’s editorial expertise that the debut season of “The Box” was so well received last year. CrossFit is clearly a fast-emerging sport and we are excited to be a part of its growth in Europe through our production and broadcast of “The Box”. We are delighted to renew our partnership with Reebok for 2013 and be in a position to broadcast a second series of “The Box” as the European CrossFit Games athletes prepare once again for the Regionals. It will make for great television.”