Reebok & Eurosport Extend CrossFit Partnership
By iSportconnect | April 5, 2013
Eurosport and Reebok have agreed to work together for a second year on a series of documentaries and live broadcasts focusing on the CrossFit, a fast-growing strength and conditioning program, and the Reebok CrossFit Games, a global competition seeking the fittest man and woman in the world.
Eurosport will air the programmes across 130 million homes in 54 countries from 20 April. “The Box”, a six-part documentary series following CrossFit Games athletes in their preparation for the 2013 Reebok CrossFit Games. All episodes will also be available online.
Chris Froio, Head of Training at Reebok, said: “Following on from the success of last year’s series debut, Reebok is excited to continue working with Eurosport to celebrate CrossFit and the CrossFit Games in Europe.