Real Madrid’s Santiago Bernabéu to Become Most Advanced Technological Stadium in Europe

November 15, 2011

Cisco and Real Madrid C.F. today announced that the Santiago Bernabéu Stadium will continue to be a model for leading technology innovation by combining the Club’s sports entertainment vision and state-of-the-art Cisco Connected Sports Solutions to enhance their Wi-Fi productivity.

As the first soccer club in Europe that will deploy the Cisco Connected Stadium Wi-Fi solution, Real Madrid C.F. is poised to make the Santiago Bernabéu one of the most technologically advanced stadiums in the world.

Once the new high density Wi-Fi network is deployed, fans will be able to easily utilise their mobile devices and smart phones to quickly and reliably access several applications specifically designed to engage with the Stadium, as well as accessing Internet and social media during the game.

Encouraging fans to use the Connected Stadium Wi-Fi network for Internet connectivity will also help to free up cellular networks, allowing spectators to text and call throughout the games, something that can be challenging nowadays.

Along with Cisco StadiumVision, the two solutions will allow Real Madrid C.F. and its sponsors to connect with fans in entirely new ways. And by bringing high-definition video of the game to the numerous screens located throughout the stadium, spectators will be able to catch all the action and enjoy exclusive content, even when away from their seats.

Real Madrid, CIO, Enrique Uriel, said: “We are always looking to have cutting-edge technology and security and to offer a unique fan experience. When Cisco’s Connected Stadium Wi-Fi and StadiumVision are available at the Santiago Bernabéu stadium, Real Madrid will take the fan experience at the Stadium to another level. These leading solutions will leverage all the potential of a state-of-the-art custom-built, high-speed network and new applications, thereby allowing us to connect and engage our fans in ways never seen before in Europe. We are excited to deliver a more customised game environment and provide fans with new options to interact and share their experiences via their mobile devices.”