Radio City Gets Radio Rights to Cycling’s Tour de India

Radio City, cheap the leading radio network in India partners with Godrej Eon Tour de India (TDI) 2012, the biggest cycling race in the country organized by ID Sports.

Radio City will share updates from the race across Mumbai, Delhi and Bangalore, live and exclusive, for its listeners. Radio City will be posting second-on-second updates of the exciting Grand Prix to be staged at the Formula One track, in New Delhi that will witness 60 cyclists will be cycling together at this Grand Prix. Apart from this Radio City will also interact with the celebrities on ground, bringing alive the memories of the stars/personalities on a cycle.

With this partnership, Radio City will encourage its listeners to be a part of this energetic sport. Godrej Eon Tour de India, 2012, India’s biggest cycling event, is organized by ID Sports in association with Cycling Federation of India and promoted by Maharashtra Cycling Association, Tourism Ministry, Cycling Federation of India and ID Sports.

Radio City president & COO Ashit Kukian commented: “We are happy to be associated with the biggest cycling event of the year – Tour de India. With a lot of youngsters adopting cycling as a sport, especially in the metros, we hope our listeners enjoy the wonderful experience of getting live updates about Tour de India. With this association we hope to also take them onto a trip that reminds their memories with the sport.  We believe with Tour De India, we will be able to connect with masses, giving them a platform to showcase their talent.”

ID Sports MD Akil Khan said: “With our strategic alignment with Radiocity, we will encourage our listeners to adapt cycling as a fitness regime to stay fit. We believe with cycling as an alternative means of transport we can bring about the awareness of global warming and encourage the masses to save fuel and stay fit at the same time. With Radiocity as a partner that is India’s first and leading FM radio brand, we are looking forward to reach out to their wide range of listeners and promote cycling as the next big sport.”