Quaker Oats Become New Shirt Sponsors of MLS’s Chicago Fire

January 18, 2012

The Quaker Oats Company, a division of PepsiCo, has become the shirt sponsor of the Chicago Fire Soccer Club for the 2012 season.

The club have named Quaker as the official Breakfast Foods & Nutritious Snacks Partner of the Major League Soccer (MLS) team, and the centerpiece of the partnership is the shirt sponsorship which prominently features the famed Quaker logo in a powerful yet classic design. This is only the Fire’s second jersey sponsor in the club’s 15-year history.

Throughout the partnership, Quaker and the Chicago Fire will team up to reach thousands of families, on-and-off-the-field and demonstrate the importance of eating right and staying fit. As part of this shared commitment, Quaker will provide the Chicago Fire players with nourishing breakfasts and snacks to help them fuel their performance throughout the season.

“It’s an honor to partner with a trusted Chicago-based brand like Quaker Oats that shares the same sense of community as the Chicago Fire,” said Chicago Fire owner Andrew Hauptman. “As a sports team, we know the importance of staying active, eating right and hope to inspire others to do the same. Our players are incredibly proud to don the Quaker name as they hit the field during the 2012 season.”

For more than 134 years Quaker has had a longstanding tradition of keeping families happy and healthy both nationally and locally in Chicago.

Jose Luis Prado, President, Quaker Foods and Snacks North America, said: “Quaker Oats has been providing nourishing breakfasts and snacks to families for more than a century. This partnership exemplifies our commitment to promoting a healthy, active lifestyle. We are excited to work with the Chicago Fire to make a positive impact in the community and across the country.”

In addition to the redesign of the Chicago Fire jerseys, Quaker and the Fire will unveil a variety of exciting activities as the season gets underway. As a trusted food brand, Quaker will connect with more than 6,000 families nationwide and locally in Chicago as the title sponsor of the Chicago Fire Juniors, the Fire’s youth player development program and the premier youth program in MLS.

Toyota Park home to the team will also now feature the “Quaker Corner” a new seating section dedicated to an exciting experience for Chicago Fire supporters, where they can show their passion and love for the game, catch great views of the action on the field, enjoy delicious Quaker products and score fun prizes.

As an official Breakfast Foods Partner of Major League Soccer (MLS), Quaker Oats will also have a presence at MLS First Kick, the MLS All-Star Game and the MLS Cup.