QBE to sponsor British and Irish Lions

By iSportconnect | April 15, 2016

QBE announces British & Irish Lions sponsorship Specialist business insurer QBE today announced its sponsorship of the British & Irish Lions for the 2017 tour of New Zealand.

As a Principal Partner, prostate QBE will join an elite global group of sponsors in supporting the Lions as they prepare to do battle in a series of matches against New Zealand’s finest, culminating in three test matches against the All Blacks.

The alignment with the British & Irish Lions continues QBE’s partnership with rugby internationally which currently includes sponsorship of England Rugby, North Harbour Rugby and a collaboration with La Unión Argentina de Rugby.

John Neal, QBE Insurance Group Chief Executive Officer said: “We are delighted to be chosen as a Principal Partner of the 2017 British & Irish Lions tour of New Zealand.”

“Our customers expect a one-team approach, working with us in close and enduring partnerships. By using our global footprint, along with our local knowledge, we can give them the confidence to achieve their ambitions.”

British & Irish Lions COO, Charlie McEwen said: “As one of the world’s leading international insurers, QBE’s ability to look at managing and mitigating risk from every possible angle means they understand how important it is for the Lions to build a strong backroom team to support the players on the field.”