PSG Secure Ooredoo Sponsorship

September 13, 2013

Lique 1 champions Paris Saint-Germain have announced that communications company Ooredoo will sponsor the team through to 2018.

A major focus of the partnership will be the development of youth and community support through a coaching programme in the Middle East, cialis North Africa and Southeast Asia.

Ooredoo and PSG will bring qualified coaches and PSG training programmes to a number of key markets, with a focus on outreach to communities.

H.E. Sheikh Abdullah Bin Mohammed Bin Saud Al Thani, Chairman, Ooredoo, said: “Football brings people together from all nations and all walks of life, and we have found a great sponsorship partner in Paris Saint-Germain.

“Through our talks with the club, we have come to know them as a team that is keen on bringing football to new markets, committed to developing communities and is passionately connected to their fans.”

Branding exposure

The deal will also see the Ooredoo logo appear on the back of the PSG shirts and on the sleeves of their training kits.

Ooredoo will have branding visible in the Parc des Princes Stadium on the pitch side LED system, plus the team’s training complex will be renamed the ‘Ooredoo Training Center.’

Nasser Al-Khelaifi, President, Paris Saint-Germain, said: “Paris Saint-Germain and Ooredoo both have set high goals in reaching audiences around the world. This sponsorship will enable us to reach out to new Paris Saint-Germain fans in markets with large youth populations that follow and play football.

“We also look forward to using our global reach to give back to communities through our shared community coaching programme.”