Prudential Becomes Official Financial Services Provider of the LPGA Tour

By Community | March 13, 2012

Prudential Financial has expanded its partnership with the LPGA Tour to become the Official Financial Services Provider of the Tour and the Umbrella Media Sponsor.

“We are thrilled that Prudential will continue its partnership with the LPGA in a significantly expanded role, site ” said LPGA Chief Marketing Officer Jon Podany. “Prudential is a blue-chip brand that represents strength and stability and their enhanced partnership with the Tour is a great sign of our continued growth and positive momentum.”

The “Bring Your Challenges” campaign will continue to be integrated into the partnership in a Golf Channel tournament telecast feature called, viagra ed | “Up to the Challenge,” which will highlight a Tour player who endured obstacles and rose to the occasion on the golf course. Prudential’s media exposure will also include premier positioning throughout LPGA Golf Channel telecasts, across LPGA digital assets, on-site at LPGA tournaments, and in various print media.

Colin McConnell, Vice President of Advertising for Prudential, said: “Prudential is pleased to be extending its partnership with the LPGA for the next two years. The enhanced partnership is a prestigious association for Prudential and an effective way to reach our target audience in a space that is not inundated with advertisers.”

by Ismail Uddin