Procter & Gamble Sponsor Nine Canadian Athletes at London 2012

By Community | March 7, 2012

Procter & Gamble Canada (P&G), price in cooperation with the Canadian Olympic Committee (COC), and has announced its sponsorship of nine Canadian Olympic hopefuls as they prepare to represent the country at the London 2012 Olympic Games.

Each athlete will serve as an ambassador for P&G brands and will be integrated across various marketing channels including advertising, ailment in-store promotions, public relations, digital and social media.

“The Canadian Olympic Committee is pleased to partner with P&G as they continue to help make a lasting difference for athletes, moms and families in Canada and around the world,” said Marcel Aubut, President, Canadian Olympic Committee. “We appreciate their continued support of Canadian athletes on their journeys to London 2012.”

Globally, P&G will support 200 athletes, the largest group ever sponsored by an Olympic partner, and is committed to support the International Olympic Committee (IOC) and Canadian Olympic Committee (COC) for the next ten years.

“We are committed to being the best partner the Olympic Movement has ever had,” said Thom C. Lachman, President, Procter & Gamble Canada. “Athletes inspire us with their dedication to perform at their best every day and their commitment to excellence, which is why we are extremely proud to support and champion these nine world class athletes.”

In addition to supporting moms through its “Thank You Mom” campaign, the athletes and sponsoring brands are:

Adam van Koeverden Kayak P&G Corporate Scale
Alexandre Despatie Diving Gillette
Paula Findlay Triathlon P&G Female Beauty
Clara Hughes Cycling Secret
Priscilla Lopes-Schliep Athletics, 100m hurdles Pampers
Annamay Pierse Swimming Pantene
Christine Sinclair Soccer Tide
Mary Spencer Boxing COVERGIRL
Simon Whitfield Triathlon Duracell