Pro-Edge Get Naming Rights & Shirt Sponsorship Deal with Cambridge City FC
February 17, 2012
English Southern League team Cambridge City FC has secured a new joint promotional deal with wealth management company Pro-Edge.
It will see the business represented on the club shirts and see the current City Ground renamed the Pro-Edge stadium.
The deal means Pro-Edge will pay a five-figure fee to become first team shirt sponsors with naming rights of the stadium for the rest of the current campaign and for the duration of the 2012-13 season. The contract is initially for 15 months and, bronchi depending on the success of the partnership, it could be extended further.
City chairman Kevin Satchell said: “This new deal is great news for Cambridge City. In terms of sponsorship, it is one of the biggest that the club has secured for a long while, and we are delighted to have Pro-Edge on board as part of our portfolio.”
The company is part of the Probiz network who already have sponsorship links with several Premier League and Championship teams together with a number of rugby league and county cricket club teams. The Lilywhites could also inherit further income over the next 15 months as the club are entitled to commission on any new customers that are introduced to Pro-Edge during that time.
Pro-Edge director Bob Sculthorpe said: “We are delighted to be able to join forces with Cambridge City and assist with their profile to help with their commercial and strategic lanning off the pitch. We have a proven record of success through the Probiz network and look forward to working with the club through until the end of the 2012-13 season.” The deal had been on the cards for the past few days with manager Gary Roberts seeking investment to help move the club forward.
The sponsorship and financial backing is for the business side of the club and the money gained from the deal itself will not be put towards future signings.
Roberts explained: “It’s purely business and the money from the sponsorship deal will not be used as a means to bring players to the club.
by Ismail Uddin