Prisma Joins Arizona Cardinals as Official Print Partner
August 20, 2013
Prisma, a leader in printing and marketing solutions, has agreed a partnership with NFL’s Arizona Cardinals as official print partner for the NFL franchise.
“Prisma has a deep roster of high profile clients, which gave us a high comfort level,” stated Michael Iaquinta, director, business development for the Arizona Cardinals. “But it was their impressive operation and capabilities that convinced us they’d be an excellent partner for the Team.”
As the team’s print partner, Prisma will now produce all of the Cardinals collateral, which includes media guides, season ticket holder credentials, the team’s Kickoff game day magazine, and any new player and sponsorship imagery and signage displayed throughout the stadium. In addition, Prisma will provide data processing, printing and mailing for the Cardinals’ monthly direct mail promotions.
As part of the NFL’s new clear bag policy, Prisma printed a personalized letter to each ticket holder and packaged it with a clear plastic tote through its onsite mail house.
“There is a lot of detail behind the scenes that takes place to deliver the full fan experience,”
The company also provides its print on demand, data analytics, direct mail and grand format solutions to a number of sports franchises in the community, including the Phoenix Coyotes, Phoenix Suns, Arizona Diamondbacks and Phoenix International Raceway.
