Pricing Strategy Revealed for 2015 Rugby World Cup

September 18, 2013

With two years to go until the 2015 Rugby World Cup in England, the organisers of the event have unveiled the pricing strategy for the tournament.

It will be the first time England will host the event exclusively and demand for tickets is expected to soar.

England Rugby 2015 Chief Executive Debbie Jevans hailed the affordable pricing around Rugby’s showpiece event.

“I’m really excited that there will be the opportunity to watch a match for £7 and £15, even in England’s pool games,” Jevans said.

“The most expensive ticket at the final is £715 but the entry price for concessions will be £7 and £15 for all of the pool matches.”

Tournament organisers will call upon the assistance of 6000 volunteers for the event and Jevans explained how grassroots rugby clubs will be at the forefront of the drive for volunteers.

“75% of our volunteers are going to come from the rugby family and I’m really excvited about that,” she said.

“Every club in the country will have the opportunity to have at least one volunteer.”

RFU Chief Executive Ian Ritchie explained staging the Rugby World Cup is a great opportunity to help grow the game and increase participation.

“One of the most important things about the Rugby World Cup is generating interest and participation,” he said.

“To do this with local authorities and host cities and around schools who are trying to participate in rugby that don’t normally play is a great opportunity.”