Premiership Rugby and Guinness Renew Partnership

Premiership Rugby has announced that Guinness will continue as their Official Beer and Official Responsible Drinking Partner for the 2014-15 season.

The news comes at a time when Premiership Rugby is enjoying significant rises in attendances and broadcast figures.

Dominic Hayes, Premiership Rugby’s Commercial Director said: “Premiership Rugby is in great shape with increasing numbers of people watching Aviva Premiership Rugby at games throughout the season and on television.

“We are delighted to continue the partnership with GUINNESS, a brand that shares our passion and vision for club rugby, and with the 2013/14 season set for an exciting climax we’ll be working closely to continue delivering great experiences for fans.”

Rory Sheridan, Head of Sponsorship, Diageo Western Europe added: “We’re extremely proud of our longstanding association with English domestic rugby and our continuation with Premiership Rugby during an exciting period of growth for the sport.

“We’re looking forward to continuing our work with Premiership Rugby and helping fans celebrate days out at the rugby with a great pint of GUINNESS.”