Premier League signs TAG Heuer sponsorship deal

By iSportconnect | April 26, 2016

The Premier League has announced that TAG Heuer will become the League’s first Official Time Keeper and Watch Partner, unhealthy in an agreement that covers the three Seasons 2016/17 – 2018/19.

The new partnership was announced with simultaneous events held in Hong Kong and London.

As the Premier League’s first Official Time Keeper and Watch Partner, capsule TAG Heuer will have on-screen presence during global broadcasts of Premier League matches, prostate and the 4th Official’s LED substitute/added time board will be shaped and branded as a TAG Heuer Carrera chronograph watch.

Jean-Claude Biver, CEO of TAG Heuer and Chairman of the LVMH Watch Division, stated: “Our partnership with the Premier League seals the important and strong involvement in football of TAG Heuer.”

“We are particularly proud and pleased about this partnership, as it will be key in the promotion of our brand and its football activities in Asia and in the whole world.”

Premier League Managing Director, Richard Masters, said: “We are very excited about this new partnership with TAG Heuer who will become the Premier League’s first official Time Keeper and Watch Partner.”

“TAG Heuer has a fantastic track record of investing in sport which makes it an excellent fit for the Premier League.”

“We are currently witnessing one of the most competitive Premier League seasons ever which has provided a great platform for the League to develop this new partnership.”

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