FA of Wales FAW Football Partnership Pitchero

Pitchero becomes Football Association of Wales Official Grassroots Partner

By Community | October 18, 2017

The Football Association of Wales has signed up with Pitchero a two-year agreement to become the Official Grassroots Partner of the FAW.

The partnership allows Pitchero to support all grassroots football clubs in Wales with the delivery of its digital technology.

The collaboration will aim to increase individual club revenue and support in uncovering the next generation footballing superstars, while also providing essential training and guidance for clubs on Pitchero’s digital tools, digital marketing, revenue generation and online sponsorship.

FAW clubs will also receive workshops as well as ongoing online and telephone support from the UK-based Pitchero team.

From a coaching and development perspective, Pitchero will assist within various coaching conferences and courses, to aid the development of future talent.

Mark Fletcher, Pitchero CEO and co-founder, said: “Our partnership with Football Association of Wales further strengthens our core mission to unite and strengthen the presence of all UK grassroots sports.

“Our new supportive role in Welsh football will enable Pitchero to become a partner across Welsh football uniting a digital community of players, parents, coaches and fans.

Jonathan Ford, Football Association of Wales CEO, added: “Working alongside Pitchero, we’re relentlessly building towards a stronger future for grassroots football in Wales. The FAW is investing time and resource to creating a future generation of global superstars, made possible through this grassroots initiative.”

FA of Wales FAW Football Partnership Pitchero