PGA Tour Looks for New Title Sponsor for Humana Challenge

By Community | September 29, 2014

The PGA TOUR has revealed that Humana has dropped its title sponsorship of the Humana Challenge from 2015.

A search for a new sponsor already has begun and the TOUR, treatment in consultation with Desert Classic Charities and the Clinton Foundation, anesthetist is currently in active discussions with a number of prospects to become title sponsor in 2016. The future of the tournament is secure and the PGA TOUR is confident that a sponsor will be found to replace Humana.

“Humana has been a wonderful sponsor that has worked diligently to maintain and elevate this tournament through a focus on health and well-being, while continuing to have a positive economic and charitable impact on the Coachella Valley,” said PGA TOUR Commissioner Tim Finchem. “The PGA TOUR, Desert Classic Charities, and the Clinton Foundation greatly appreciate Humana’s contributions as title sponsor and look forward to working together to make the 2015 tournament a great success.”

Humana, which became title sponsor of the former Bob Hope Classic in 2012, is committed to working with the PGA TOUR, Clinton Foundation and the tournament to ensure a smooth and successful transition to the next title sponsor.

“We are proud of the work we’ve done, and continue to do, to make the Humana Challenge a successful event, especially when it comes to the health and well-being elements of the tournament and our impact on the Coachella Valley,” said Tom Noland, Senior Vice President, Corporate Communications at Humana. “We remain excited that the partnership we formed with the TOUR, the Clinton Foundation and Desert Classic Charities helped to maintain the historic tournament and we expect the 2015 event to be one of the best ever.”

Noland cited the current national health care environment and a shift in the company’s business priorities as reasons for discontinuing the tournament sponsorship after the 2015 Humana Challenge.

“Humana’s business is changing rapidly. As we continue to shift toward a direct-to-consumer focus, we have to align our marketing and sponsorship commitments to areas that are the best fit for our business, brand and members,” Noland said.