PGA Tour, GoPro and SkratchTV Join Forces in Global Partnership
February 2, 2016
The collaboration debuts this week at the Waste Management Phoenix Open with broadcast integrations using GoPro cameras in live golf coverage.
As part of the relationship, adiposity GoPro will produce episodic videos that bring fans inside-the-ropes at PGA TOUR events, giving them access to the events and athletes.
“We are excited to partner with GoPro to bring new and engaging perspectives to PGA TOUR fans. GoPro’s award-winning content production will serve as an excellent platform to create compelling narratives about the PGA TOUR and its players,” said Rick Anderson, Executive Vice President of Global Media.
Todd Ballard, vice president of global sports entertainment marketing for GoPro added: “This partnership with the PGA TOUR and SkratchTV will enable our team to capture unique views of the game and to tell the stories from the TOUR, and about golf lifestyle, in a whole new way.”
GoPro will also use their spherical capture technology to immerse golf fans in a virtual reality experience. Both spherical and episodic content will be distributed on the GoPro Channel, the GoPro App, YouTube and GoPro’s social media channels.