PGA Tour Announce Marketing Partnership with Fortune
By iSportconnect | July 1, 2014
The PGA Tour and Fortune have announced a new marketing partnership that sees the magazine become the Official Business Knowledge Sponsor of the PGA Tour and Champions Tour.
As part of the agreement, which runs through 2016, Fortune will produce Tour-themed special sections throughout the year.
These golf-centric sections will deliver relevant content to Fortune’s audience and provide PGA Tour partners broader media opportunities to communicate their messages.
Tom Wade, PGA TOUR Chief Commercial Officer said: “We are extremely pleased to enter this relationship with one of the leading business media brands in the world.
“Not only is Fortune recognized for its editorial excellence and popular listings such as the annual Fortune500, but our core demographics align very well.”
In addition to joining the Tour’s Official Marketing Partner program and receiving the official designation, Fortune will receive access to a variety of assets within the PGA Tour’s portfolio, including special hospitality opportunities across the PGA Tour and Champions Tour.
“At Fortune, we are thrilled to join forces with the PGA TOUR for this exciting, expansive new relationship over the next few years,” said Eric Danetz, Publisher of Fortune.
“Along with the launch of the all-new Fortune.com earlier this month and the growing success of our experiential business, this new partnership with the PGA TOUR – its organization, audience and environment – represents another powerful manifestation of the kind of excellence and quality that lies at the heart of the Fortune brand.”