PGA Tour and Northern Trust Renew Event Title Sponsorship
By Community | May 16, 2011
The PGA TOUR and Northern Trust have announced a four-year renewal of the charity’s title sponsorship for the Northern Trust Open at Riviera Country Club in Los Angeles until 2016.
PGA TOUR Commissioner Tim Finchem stated: “When Northern Trust first came on board as title sponsor in 2008, its executive team clearly was committed to invigorating this historic tournament and reestablishing its profile as a premier event.
“Over the past four years, we have seen tremendous strides and a renewed energy surrounding the Northern Trust Open, particularly with the addition and leadership of Jerry West as Executive Director. With today’s announcement of Northern Trust’s four-year extension, the tournament undoubtedly is going to continue to grow and have a positive influence on the Los Angeles area.”
Northern Trust Chairman and Chief Executive Officer Frederick H. Waddell added: “We are proud to renew our commitment to the Northern Trust Open. This is a terrific event that attracts some of the world’s best professional golfers while supporting our business goals. The Northern Trust Open provides a premiere event for clients, improves brand awareness, and helps the community by generating substantial charitable donations and economic activity.”
A study commissioned last year by the PGA TOUR with Beacon Economics showed the Northern Trust Open is responsible for an economic impact of more than US$21m on Los Angeles County.
Jerry West, Northern Trust Open executive director, said: “Northern Trust is an engaged, committed, passionate title sponsor, and the organization’s leadership has helped reestablish the tournament as a major sporting event in Los Angeles. Northern Trust’s continued commitment will help the tournament continue to grow and make a bigger difference in the lives of our neighbors in need.”