PGA Adds to Portfolio in Deal with Leading Golf Equipment Brand Tacit
January 17, 2012
The Professional Golfers Association (PGA) has extended its official supplier portfolio with the addition of leading golf equipment and furnishings firm Tacit.
Rugby-based Tacit produce a range of on-course material including flags, pins, cups and other course equipment which is used by leading clubs in the UK and abroad.
Manager director Tim Webb whose parents started the family-run business 25 years ago is hoping the relationship will help increase their profile among PGA professionals and also provide them with additional commercial opportunities.
“We are well-known in the green-keeping industry but not so well known on the pro side of things,” said Webb.
“We work with around 65 per cent of clubs in the UK and believe there are lots of things that pros can do to improve their captain’s days, pro-ams or society days with the opportunity to up-sell so many of our products.
“We can do bespoke flags, banners, cup inserts and a wide range of course related products that the pro can utilise to create value for sponsors and also help their clubs generate a margin.
“There is a revenue stream that is not being tapped into by a lot of pros. Among some of the ideas, popular in Ireland for example, is the presentation of a memento flag to the outgoing club captain or club pin flags sold in the pro shop.”
Tacit is an established golf brand and is also well known in rugby and football circles. It has good links in France and Sweden while new business is taking off in Turkey and Greece.
The company is also making forays into America where it will dress Chambers Bay for the 2015 US Open.
“We are a top-end down company and quality and service is our strength,” added Webb. “The important thing is making sure the customer gets what the customer really wants.
“More and more clubs appreciate the importance of how the course is presented and dressing the course for a special event can really show the efforts that have gone into organising the day. It is the little things that people notice and attention to detail for corporate events or captains’ days make a difference.”
Robert Maxfield, PGA Commercial and Property Director, commented: “We are delighted to welcome Tacit as an official supplier. Tacit have a strong history and heritage and we look forward to working with them to provide opportunities for PGA members and enhancing our PGA branded properties throughout the world.”