Perth Racing Extend Sponsorship with Schweppes Until 2017

December 5, 2011

Horseracing’s Perth Racing and beverage brand, Schweppes Australia have announced a five year extension of their current sponsorship arrangement, which will take the partnership into its tenth year when the deal expires in 2017.

The deal will see Schweppes retain its position as the Official non-alcoholic beverage supplier to Perth Racing and its two premier metropolitan venues Ascot and Belmont Park Racecourses.

Perth Racing Chief Executive Officer Mr Michael Heath believes it was a natural progression to extend the partnership for a further five years.

“Schweppes have been a fantastic supporter and supplier to Perth Racing over the past four years and it is a partnership that delivers true benefits to both organisations. Whilst we still have nine months to run on the existing deal, we had no hesitations in agreeing to an extension with Mike Evans and his team and look forward to building on this relationship in years to come” he said.

“We thank Schweppes not only for their continued support and belief in our direction here in Perth, but as a supporter of racing throughout Australia”.

Schweppes Australia has been a partner of Australian horse racing for over thirty years, and the partnership continues to connect the fun and excitement of racing with the style and sophistication of Schweppes.

Schweppes Australia State Manager Mike Evans said “Our partnership with Perth racing has been a great contributor to the recent strong growth of our business in Western Australia, and we are thrilled to continue this partnership across what is set to be an exciting period of further growth for both businesses.  Through the partnership, we look forward to sharing our passion for racing with all our staff and customers, and to bringing quality beverages to life for all race goers at Ascot and Belmont Park”.

In addition to their exclusive supply arrangements, Schweppes will receive naming rights to the WATC Derby, Summer Scorcher, Two Year Old Series and significant branding on course at Ascot and Belmont Racecourses.