Personal Care Brand Dial for Men Becomes Presenting Sponsor of 2012 Spartan Race

January 25, 2012

Dial for Men, the personal care brand has become the presenting partner of the 2012 Spartan Race series.

Spartan Race, the global leader in Obstacle Racing since 2005, hosts obstacle course races through mud and trails to test one’s resilience, strength, stamina, and quick decision-making skills. Dial for Men brand will sponsor all 38 US Races which kick-off January 28 in Temecula, CA.

Dial for Men products will be available for Spartan Race participants after their quest for mud, muck, and glory is complete. Spartan warriors will be supplied Dial for Men body wash at the shower stations to wash away the toils of the course and get back to clean.

In early Q1 2012, Dial for Men brand is launching the first form-change innovation to hit the US Soap aisle in over 20 years: Dial for Men Speed Foam. Dial for Men Speed Foam is a new type of full body cleanser, different than anything else available. Dispensed from a unique self-propelling aluminum bottle, its quick gel-to-foam formula requires only a small quarter-sized shot for both total body coverage and maximum cleaning ability with no fuss or need of a washcloth or loofah.

Janell Holas, Senior Brand Manager, said: “Dial for Men Speed Foam body wash was developed for the guy who likes to work hard and play hard just like the athletes competing at Spartan Races who are out there playing hard on the course. Dial for Men Speed Foam™ body wash offers a faster, easier, ‘get in and get out’ showering experience so all guys can spend less time in the shower and more time getting dirty.”