Perform to Handle Football Federation Australia’s Online Media Sales
By Community | September 20, 2012
The Perform Group has today announced a deal with Optus that will see the company represent the advertising media sales across Football Federation Australia’s (FFA) official network of online sites.
The deal which covers the official footballaustralia.com.au site alongside the network of Hyundai A League sites, cements the sports media organisation’s position as the largest and most influential platform to engage with digital football fans and joins current Perform properties Goal.com, the world’s largest football website and PremierLeague.com, the official site of the English Premier League.
Delivering the ultimate online football portal, Optus has injected exclusive news, sneak-peek videos, behind-the-scenes photos and a host of multimedia opportunities into the FFA’s websites for fans to get closer to their favourite teams and players. Fans are also able to carry their passion for the A-league and Socceroos with them through two new dedicated mobile apps developed by Optus.
Perform’s reach in digital football in Australia is now over 1m unique fans per month.
Perform is also one of the leading global providers of football video content to news publisher websites through its video player ePlayer and in Australia streams news content from a range of the world’s leading leagues and competitions including English, Italian and European club competitions, across news publisher websites.
A recent research project conducted by Kantar Media and Perform into sports media consumption found that football is now the fourth most popular sport in Australia with 25% of fans following the sport – cricket (33%) was the most popular, followed by AFL (29%), tennis (26%) and Rugby League (25%).
James Peel, Sales Director at Perform Australia & New Zealand commented: “This is a really exciting addition to our network. The official nature of the sites and the quality of content really complements the rest of our football products. We know football is becoming an increasingly more popular sport in Australia and are committed to providing brands with the best available digital sports content to reach and engage with connected male audiences.”
Perform owns and powers Sportal.com.au and also represents the Australian inventory on NBA.com, Eurosport.com and Cricbuzz.com and recently announced an exclusive deal to broadcast all NBL matches for 2012/13 season across PC, Tablet, mobile & IPTV. The addition of the FFA sites takes Perform’s overall reach in sport to over 2m unique fans per month.