Pele Made Global Brand Ambassador for SUBWAY Restaurants

July 31, 2013

International football icon, Pele, has been introduced as the SUBWAY Restaurants’ latest “Famous Fan”, joining names such as Michael Phelps, Ryan Howard and Justin Tuck.

Through the multi-year deal Pele will appear in various advertising and promotional campaigns in the chain’s 39,700 restaurants in 102 countries – 1,000 of which in Pele’s native Brazil.

“Futbol is the global sport and Pele is the pre-eminent player of all time,” said Tony Pace, SUBWAY Global Chief Marketing Officer. “It’s great to have him as part of the SUBWAY brand around the world.”

 “Throughout my entire career, I always made sure to take care of my body with proper nutrition, training and rest,” said Pele.  “With SUBWAY Restaurants’ approach to fresh, better-for-you options, I look forward to working alongside other Famous Fans to encourage families around the world to eat well and lead active lives.”

The deal was negotiated by Legends 10, Pele’s agency of record, after an introduction by Mediacom Sport.

Pele’s favorite sandwich is Tuna on Italian bread with lettuce and salt and pepper.