Panasonic Partner with US Soccer and MLS for Three-Year Deal
October 11, 2011
Panasonic, a global leader in high definition and Full HD 3D technologies, U.S. Soccer, and Major League Soccer (MLS) announced a three-year sponsorship agreement which will make Panasonic the “Official Consumer Electronics Partner” of U.S. Soccer as well the “Official/Proud Sponsor” of the U.S. Men’s and Women’s National Teams and renews these same designations with Major League Soccer.
The relationships with U.S. Soccer and MLS will extend through the 2014 FIFA World Cup until the end of the 2014 MLS season. The sponsorship will give Panasonic category exclusivity across the U.S. Soccer and MLS properties for a wide range of consumer, professional, and B2B products including HDTV (VIERA), Blu-ray Disc, cameras and camcorders (LUMIX), LED signage, TV broadcast equipment, and point of sale systems (excluding payment services systems), solar and eco systems (MLS only), mobile & tablet computers, and select personal care products.
Joe Taylor, Panasonic Corporation of North America’s Chairman & CEO, said: “Panasonic is proud to extend our sponsorship of Major League Soccer and to expand our horizons to support the U.S. Soccer Federation and the Men’s and Women’s National Teams. Soccer is a brand on the rise in the US with a broad, global appeal and a target audience aligned with our own brand goals. This relationship is a perfect match with Panasonic’s wide range of critically-acclaimed consumer and professional products. We already have many technology partnerships in MLS and we hope to expand on that with our end-to-end solutions from video production and professional digital stadium displays to stunning Full HD 3D VIERA TVs and LUMIX cameras to take the great game of soccer to a new level of enjoyment for fans both at home and in the arenas.”
Kathy Carter, President of Soccer United Marketing, MLS’ marketing arm, added: “Panasonic has been a strategic partner of MLS for close to a decade. They have been at the forefront of development during the opening of new soccer-specific stadiums, many of which feature great Panasonic technology. Red Bull Arena, the site of tomorrow’s game between the United States and Ecuador, is a great showcase facility for Panasonic and illustrates how they have helped our League grow over the years. It is great to see them expand their relationship with the sport by supporting U.S. Soccer and we look forward to building upon our partnership for years to come.”
Panasonic has been involved in the sport of soccer in the US for almost 10 years.