Paciolan Enters New Ticketing Agreement with Three American Universities

By Community | February 7, 2013

Paciolan, an industry-leading provider of ticketing, marketing, fundraising and sales automation solutions in college athletics, announced today that Michigan State University (Michigan State), University of Michigan (Michigan) and University of Texas-Austin (Texas) will begin implementing the company’s Ticketing Intelligence data warehouse solution.

Ticketing Intelligence integrates multiple databases including ticketing, marketing, University and Athletics fundraising, merchandise and concessions systems into a single database to provide a comprehensive view of all revenue streams. Paciolan has partnered with SSB Consulting Group and Kore Technologies to deliver the industry-leading data warehouse solution.

“We are proud to expand our partnership with all three of these thought-leading universities and provide them with a rich reporting solution to help each institution make critical, data-driven business decisions,” said Dave Butler, chief executive officer of Paciolan. “Using this system, each university will be enabled to more easily assess their business, improve operational efficiencies and use real-time data to enhance the experience of each fan and donor.”

Paciolan Ticketing Intelligence will allow each university to efficiently integrate data from third-party systems, such as data-append and lead-scoring services, as well as university fundraising systems to provide sophisticated data analysis across a complex organization to aid revenue growth.

“We’re ecstatic to be afforded with a smart analytics solution that offers intelligent reporting and data analysis to help monitor and tailor innovative programs for Spartan fans,” said Mark Hollis, director of athletics for Michigan State University. “With Paciolan Ticketing Intelligence, we now gain full visibility of every fan interaction, including engagement from both athletics and the university, to help elevate customer service initiatives.”

With the implementation of the intelligent reporting system, each university will be able to view live reports using mobile devices, including iPads and smart phones for instant access to sophisticated data. The smart analytics solution will allow the institutions to better analyze sales, customer data, compare ticket sales and fund development across seasons, and adapt programs to maximize revenues.

“Paciolan’s Ticketing Intelligence system provides our staff with a time-saving reporting tool that assists us in better understanding customer trends and helps inform marketing decisions,” said Hunter Lochmann, chief marketing officer for the University of Michigan. “Additionally, we plan to use this tool to bring together data from multiple disparate databases to have a holistic view of every interaction we’ve had with Wolverine fans and customers.”

Leveraging Paciolan’s Ticketing Intelligence solution, each university will be provided with live reporting and direct data warehouse access that can enable athletics programs to create unique reports, specific to their business objectives. The intelligent reporting system provides universities with the ability to better analyze sales data by price type and price level, including season tickets, mini plans, and single or group tickets.

“Unit managers whose duties involve customer service are now proactively managing and monitoring customer needs using Paciolan’s system,” said DeLoss Dodds, men’s athletics director for the University of Texas. “By analyzing data, we are making decisions to improve venue and communication experiences for our loyal fans and alumni.”