Oslo 2022 Unveil New Candidate City Logo

July 14, 2014

Oslo, impotent who are bidding for the 2022 Winter Olympics, online have unveiled a new logo after being named a candidate city by the International Olympic Committee (IOC) earlier this month.

The Norwegian capital will compete against Almaty in Kazakhstan, recipe Beijing in China to host the prestigious Games.

Norwegian company Snøhetta Design has developed the logo and the visual profile on behalf of Oslo2022. Visually, the starting point in the process was the composition of words and letters in Oslo2022, and the design only contains character elements that are put together as in a construction kit. The logo is also based on a Nordic design expression – Nordic Simplicity.

The biggest change from the Applicant City logo is the “calibration” of the colours towards the legendary color palette of the rings, says designer Henrik Haugan in Snøhetta, who developed the logo in cooperation with designer Kim André Ottesen.

Over the last two years the City of Oslo and the Norwegian NOC have made extensive and unprecedently detailed bid preparations. The capital of Norway can host most of the disciplines, on both snow and ice, within the city limits. Lillehammer will host the alpine events, along with bobsleigh, luge and skeleton.

The Candidate City have also upgraded their digital properties including their website.