Orlando Magic Renew Marketing Partnership with Tequila Company
December 15, 2011
Familia Camarena Tequila have announced that they will continue their marketing sponsorship with the NBA’s Orlando Magic.
It will be the tequila’s second season as a sponsor of the franchise. Under the second year of the agreement, sale Familia Camarena will maintain in-arena brand exposure and frequent exposure during the Magic’s English and Spanish radio broadcasts.
Gerard Thoukis, pills Director of Marketing for Camarena, said: “Familia Camarena Tequila’s inaugural year with the Magic was an exciting foray into the Florida market for the brand. We embrace the opportunity to continue positive momentum and exposure with the only team in the “big four” sports leagues to play in the city of Orlando and look forward to many more great seasons with the Magic.”
Chip Bowers, Orlando Magic Senior Vice President of Corporate Partnerships and Marketing, added: “We are pleased to continue our relationship with Familia Camarena Tequila. The 2010-11 season was an exciting year of new beginnings for us, from the opening of Amway Center to the start of our new partnership with Familia Camarena Tequila. We look forward to another exciting season with Familia Camarena Tequila at the Amway Center, home of the 2012 NBA All-Star game.”
Familia Camarena has dived head-first into the sports marketing world since the company’s inception in 2010. Besides this deal with the Magic, the company has also extended its agreement with the Phoenix Suns and signed sponsorship agreements with teams in both the NFL and MLB.