Orlando Magic Look to Boost Fan Engagement with Experience Partnership

NBA’s Orlando Magic have looked to increase fan engagement with a new partnership with Experience to launch iBeacons in Amway Center.

The iBeacons will provide fans the ability to receive instant communication and updates the moment they enter the arena.  Features will include the ability for fans to access their tickets, upgrade their seats and receive notifications on special offers and fan experiences in the building. 

“The Magic is committed to our fans and their experience in our building and we are continually looking for ways to take these areas to another level,” said Magic CEO Alex Martins. “iBeacons provides the perfect fit to accomplishing this goal. As the first NBA team to offer one-to-one personalized experiences enabled by iBeacons and integrated with our mobile app it allows us to build on our mission of providing legendary moments every step of the way. Through our partnership with Experience, we are already looking ahead to the latest and greatest technology to offer to our loyal Magic fans.”

The Magic is the first NBA team to implement iBeacons technology and integrate it with its mobile application. Approximately 20 iBeacons have been placed around Amway Center providing the team an unprecedented ability to communicate to each fan via mobile device. The messages can include instructions on bypassing long lines or receiving information on food, beverages and retail offers.

“Working together with the Magic to launch the latest technology with iBeacons in combination with the ability to mobilize a game ticket within the Magic app, we are able to provide fans an unprecedented ability to manage and enhance their game day experience,” said Experience President Ben Ackerman. “No other NBA team is offering these capabilities, and we know fans will quickly realize the benefits.”