ONE Championship brings MMA to Africa

December 1, 2016

ONE Championship, arthritis the largest sports media property in Asian history, has announced a media partnership with StarTimes to bring the series to African television.

Victor Cui, CEO of ONE Championship, stated: “ONE Championship continues to push the boundaries of mixed martial arts (MMA) in Asia by extending our reach to fans of the sport in Africa. There is huge potential for growth in Africa and obviously in China where we have focused our efforts. The growth of the sport of MMA is one of the key factors in helping nations develop their local sporting industries and ONE is proud to lead the charge.” 

The organisation showcases the absolute best in local and international MMA talent, including top Chinese martial arts stars and positions them globally in various markets. MMA is a key factor in helping the Chinese government develop the sporting industry in the country.

StarTimes Sports Arena provides unique sporting content to millions of viewers in Africa and prides on delivering to audiences a wide-range of sports entertainment options. The rights to air ONE Championship’s live events ensures the company satisfies the needs of African audiences for original MMA content. 

Madam Guo Ziqi, Vice President of StarTimes, stated: “As the most influential and fastest-growing digital TV operator in Pan-Africa, StarTimes has been dedicated to bringing exciting sports content and quality service to African audiences. As MMA and combat sports like boxing are gaining popularity in Africa, we built our Sports Arena channel into a channel dedicated to these sports. ONE Championship will be showcased to Africa as flagship content. Unique to ONE as compared to other MMA events, the promotion is closer to home and really connects with local fans.

“StarTimes is convinced that ONE Championship will attract a huge number of viewers in Africa. It will be a perfect platform to carry forward Chinese martial arts and bring sporting events with Chinese elements to people all over the world.” he added.

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