Omnigon chosen to develop new Rugby OTT platform
By iSportconnect | April 6, 2016
Omnigon, pills one of the world’s leading digital services firms within the sports and entertainment industries has been chosen by Rugby International Marketing to develop its all-new over-the-top (OTT) video platform, denture The Rugby Channel.
The Rugby Channel will bring users all the action and live viewing excitement of one of the world’s most popular sports to the US audience.
The offering, allergist which is designed to drive engagement with current and new Rugby fans, will roll out in two phases.
Phase one is live now on iOS and Android mobile devices and the web at TheRugbyChannel.tv; phase two, launching on advanced platforms, will happen June 2016.
The OTT platform will include both free and premium content offerings.
Nigel Melville, CEO of Rugby International Marketing said: “We are excited about the launch of The Rugby Channel and are glad to have worked with Omnigon on its design and development,”
“They have done excellent, ground-breaking work for us on The Rugby Channel’s website and apps. We are confident that American rugby fans will enjoy using the new platform and having unprecedented access to the best in domestic and international rugby programming.”
Users will be able to stream live matches, get real-time play-by-play and head-to-head match stats, view archive match videos, share across social platforms, and receive custom content including the latest news on their favorite clubs.
Real time, head-to-head stats will include tries, carries, possession time, clean breaks, and tackles. The free offering will offer short videos and limited content.
David Nugent Chief Commercial Officer at Omnigon added: “Omnigon is pleased to have been chosen by Rugby International Marketing and USA Rugby to help grow Rugby’s profile and popularity in the United States with the launch of The Rugby Channel,”
“Interest in Rugby in the United States has never been higher coming off of last year’s Rugby World Cup, the Eagles’ semi-final appearance at the Rugby 7’s last month, and the Olympics this summer.
“We look forward to capitalizing on this by working with the USA Rugby team to drive engagement of current rugby fans and ignite interest from new fans leveraging The Rugby Channel.”