Omega Pharma Quick-Step Announce New Partnership with RadiumOne

Omega Pharma – Quick-Step (OPQS), the pro cycling team of Mark Cavendish has announced a new partnership with the digital advertising company Radium. 

As part of the deal, RadiumOne will lend its digital equipment and social media presence to OPQS giving it immediate access to browsing and social data.

This hopes to help OPQS have a real insight into what is digitally engaging their fans.

It will also mean that the pro cycling team will be able to deliver more targeted and relevant information to their audiences which in turn will boast engagement levels.

Abeed Janmohamed, Commercial Director Europe at RadiumOne commented on the new partnership: “Cycling has a die-hard fan base with a voracious appetite for content from riders like Mark Cavendish. Using our tools will mean that OPQS will be able to connect with its audiences, wherever they are. Not only will this help with its own digital content strategies but it means it is equipped to activate sponsorships for its partners, driving real commercial value to both the team and its sponsors alike.”

Marnix Drysdale, Commercial Director at Omega Pharma – Quick-Step said: “Connecting effectively with digital audiences is a big challenge for any brand today. RadiumOne’s best in class tools bring an incredible level of granular detail about our digital audiences which we can action quickly as a team. Being able to see what content our community is engaging with the most, wherever they are, and what other topics are of interest to them is a genuine advantage when it comes to working with our sponsors. It will really help us break away from the pack.”