Oakley Becomes Official Optics Partner of espnW
February 3, 2012
Oakley has secured a deal with espnW to become their official optics partner.
Oakley and espnW will launch an innovative new content collaboration focused on serving the female fan and celebrating female athletes. Oakley works directly with hundreds of female athletes worldwide, cure many of who will be competing this summer in the London Games. The activation with espnW will focus on their successes and challenges on and off the field, cough as well as highlight their desire for both fashion and function in eyewear.
Oakley and espnW will team up for quarterly social media partnerships and photo galleries, medical plus content captured at Oakley athlete events. Oakley will provide on-site promotion at a number of sports events, beginning with a photography collaboration featuring recent Winter X Games 2012 highlights from Aspen, Colo.
Oakley will also include an espnW presence as part of the company’s athlete hospitality at the 2012 Summer Games in London and will integrate espnW into their activations at the Ironman World Championship race in Kona, as well as at other global sports events this year.
Additional content collaboration will include Oakley sponsored photo galleries on espnW.com, as well as a four-part web series with Oakley’s star female athletes, including World Cup Alpine Skiing Champion and gold medalist Lindsay Vonn, American track and field athlete Lolo Jones, silver medalist snowboarder Gretchen Bleiler and “Triathlon’s Three Emma’s,” (Snowsill, Moffat, Jackson).
“Oakley’s partnership with espnW is a perfect match for the Oakley brand and our focus in bringing performance and style to the active, sports-minded woman,” said Liesl Holtz, Oakley Global Women’s Sports Marketing Manager. “Through our professional female athletes and event activations we look forward to celebrating the athlete in all of us.”
Added espnW vice president Laura Gentile, “Oakley understands and appreciates the unique needs of the female athlete. By sharing the strength of our respective resources, we can create something unique for female fans and athletes.”
espnW is also supported by founding partners Nike, Gatorade and Proctor & Gamble.