NRL’s Vodafone Warriors Get TAB Sport as New Sponsor

March 1, 2012

TAB Sport is backing the NRL’s Vodafone Warriors after signing on as a club sponsor for the next three years.

Bill Colgan, chief executive of New Zealand Racing Board, which owns and operates TAB Sport, said the organisation was looking forward to the association following the club’s involvement in all three 2011 grand finals at ANZ Stadium last year.

The NRL grand final itself had produced TAB Sport’s largest turnover in history for a rugby league match, a key driver in the decision to sign with New Zealand’s only NRL club.

Colgan said TAB Sport was keen to promote sensible betting in rugby league with a range of appealing options on all Vodafone Warriors games.
“Research has shown rugby league is one of New Zealand’s fastest-growing sports,” he said.

“Our vision is to position TAB Sport alongside vibrant and successful sporting brands like the Vodafone Warriors. They’re one of the market leaders on the New Zealand sporting landscape so it was an easy decision for us to become a sponsor.

“There’s a huge community involvement in rugby league from the grassroots level through to the Vodafone Warriors.”

Colgan said TAB Sport would be encouraging Vodafone Warriors members and fans to take advantage of the exciting range of betting options on all Vodafone Warriors games and the NRL generally.

Vodafone Warriors chief executive Wayne Scurrah said TAB Sport’s sponsorship would add another dimension to Vodafone Warriors matches.

“It will create another level of excitement and ownership for Vodafone Warriors members and fans,” he said.

“We’re thrilled about an association which has the potential to significantly enhance the game day experience for any given game the Vodafone Warriors are playing.”
TAB Sport will promote odds for all Vodafone Warriors’ through the Team Talk newsletter emailed to Vodafone Warriors members each week.

Colgan also pointed out the TAB now has self-service terminals set up in SKYCITY, the official ‘home’ of the Vodafone Warriors. These terminals have been set up at the Nation’s Clubrooms – the focal meeting point for Vodafone Warriors supporters in 2012 – and also at Sammy’s Place on the main casino floor.

by Ismail Uddin