NRL and Holden Agree Partnership Deal
By iSportconnect | January 31, 2013
Australia’s National Rugby League (NRL) has agreed a three-year whole-of-game partnership with motoring company Holden.
Holden will support rugby in Australia at all levels of the sport. The company will become the major sponsor for the Monster Raffle which has raised over $2 million for grassroots clubs in Australia. The Under 20s competition will be called the Holden Cup and Holden will become the title sponsor of the State of Origin Series, drugs the most watched annual series in Australian sport.
NRL Interim Chief Executive, viagra order Shane Mattiske, said: “This is such an exciting time for Rugby League. We have in place a strong foundation for growth and there are tremendous opportunities ahead for everyone in the game, including our corporate partners.”
“It’s significant that Rugby League now has two of the biggest and most respected brands in Australia, Telstra and Holden, as its two biggest corporate partners in a sponsor family that supports all levels of the game.”
“The opportunity to develop strategic partnerships with people and organisations who share Rugby League’s breadth of community involvement is an important part of our vision for the game and in Holden we have a partner who embodies that commitment.”
Mike Devereux, Holden Chairman and Managing Director, added: “This sponsorship is the strongest indication yet that Holden is back, bigger and better than before, with a long-term commitment to building and selling cars in Australia and investing in Australian talent.”
“Holden has committed to help Rugby League develop in local communities through fundraising opportunities for local clubs and assisting in developing NRL stars of the future through the Under 20s competition.”
“The Holden Cup has a fantastic approach to preparing young players for life beyond sport – no work or study, no play.”
“The Holden State of Origin is the jewel of Australian sport – an amazing game, millions of viewers, interstate rivalry and supreme athleticism.”