nPower Launch Campaign to Promote Football League Sponsorship
By Community | May 3, 2011
A new ‘Every Shirt Tells a Story’ campaign has been launched by English Football League sponsors nPower, to promote its partnership and coincide with the last few games of the season, as well as the play-off finals.
The ad campaign, by VCCP Blue & WPA, invites fans from across the country to tell anecdotes behind why they favour certain replica shirts – with the most entertaining featured in TV ads from May 12 as the ad campaign kicked off over the bank holiday weekend.
Six ‘Face of the Finals’ winners will also appear on giant posters at Wembley and Old Trafford football stadiums.
The campaign also pushes Npower’s Football Saver tariff, which offers customers a £45 (US$74) voucher to spend in their local Football League club shop and marketing director, Kevin Peake stated: “The fans can start their own shirt story by getting next season’s shirt, and the club benefits from receiving the voucher.”