Norwich City Change Shirt Sponsor for One Game

November 15, 2011

Norwich City FC are not known for their trend setting but they may have started one as they have changed their shirt sponsorship for one game becoming the first team in the Premier League to do so.

A logo for the Railway Children charity will replace Aviva on the front of the Canaries’ shirts for Saturday’s clash against Arsenal, which is being televised live on Sky Sports.

City Chief Executive David McNally said: “Norwich City are delighted to support Aviva’s charity partnership with Railway Children. It is a great opportunity for our fans to show their support and to raise the profile of such an important cause.”

This is the fourth year that Aviva has given away its Norwich City shirt sponsorship to charities.

This year’s sponsorship marks the continuation of Aviva’s commitment to its chosen national charity, Railway Children, which helps raise awareness of the fact that every year in the UK an estimated 100,000 young people under the age of 16 run away from home.

Aviva’s work with Railway Children is part of its five-year global ‘Street to School’ programme to raise awareness and support for children living and working on the streets around the world.

Terina Keene, Railway Children, Chief Executive said: “It’s a chilling fact that every year in the UK 100,000 young people under the age of 16 run away from home.

“Having survived a difficult home environment, many young runaways have lost their trust in adults and see the streets as their only alternative if they feel they cannot live at home any longer. Faced with limited choices and not knowing where to turn, many end up living alone on the streets, where they are at risk of violence, sexual abuse and drug or alcohol dependency.

“We fight for children living on the streets everyday, and we are delighted that Norwich City, through our partners Aviva, have embraced Railway Children and our cause so wholeheartedly. This game will provide a much needed boost to Railway Children’s work across the UK, by raising awareness of the issue, as well as much-needed funds.”

Anne Filatotchev, marketing director, Aviva UK added: “Aviva works with Railway Children to raise awareness about the issue of young runaways. With the high profile nature of our Norwich City sponsorship and of Barclays Premier League football in general, we have the perfect opportunity to raise awareness nationally of the important work this charity does.”