North American Soccer League Partners with PERFORM to Launch New Website
By Community | January 16, 2014
The North American Soccer League (NASL) have announced a new digital partnership with PERFORM to launch their website and each of the league’s club websites.
Partnering with PERFORM will help propel the new look www.NASL.com website, the NASL and its clubs to a wider audience throughout the global soccer community.
PERFORM commercializes multimedia sports content across internet-enabled digital platforms, driving revenues through a mix of content distribution, advertising and sponsorship, the development and management of subscription platforms and technology and production.
“We are excited to enhance our digital presence through PERFORM and believe the league and club websites will become an essential destination for soccer fans around the world by becoming part of a larger online entity,” said NASL Commissioner Bill Peterson. “We have an opportunity to become a market leader in content and style while also driving revenues through digital platforms for the NASL and our clubs.”
As part of the match day experience throughout the NASL season, which kicks off on April 12, fans will be able to follow along at NASL Match Center where they can enjoy comprehensive live stats and interact through social media and buy tickets and merchandise, while watching the NASL live stream.
“We are investing in enhancing our live streaming of matches and are making them available as part of a monthly league-wide subscription package that we believe offers great value,” added NASL Commissioner Peterson. “Sporting events around the world are increasingly being viewed via online platforms and this partnership with PERFORM will push the NASL to the forefront of how soccer fans access matches in the future.
“Our matches already create a fantastic live atmosphere when fans visit our stadiums to watch in person, and we feel that is an asset that can be captured online and can help the league and clubs build its global fan base.”
Juan Delgado, Managing Director of PERFORM said: “In the US, soccer is continuing to gain in popularity. The audience is growing and like most sports fans today, they’re demanding rich digital content and experiences. Our partnership with the NASL will bring the best of their content together with our deep digital expertise to provide fans with greater access to NASL’s live games and digital content.”