Nissan Signs Major Sponsorship Deal With American College Sports

Japanese car manufacturer Nissan has signed a four-year marketing deal to become an official sponsor of 100 colleges and universities across America in what it is calling the “widest-reaching deal in the history of collegiate sports”.

The deal will also see the brand become a supporter of select NCAA Championships and will have a significant presence across all college sports. 

“Nissan will have a presence at all sporting events, 11 months out of the year. Nearly every week that college sports are played we’ll have something going on on campus unique to Nissan,” said Jeremy Tucker, vice president of marketing communications and media at Nissan North America. 

“We created a custom playbook for each one of these schools to allow the dealers to go through market by market and leverage all of the media they currently place, in addition to new media that we’re purchasing as a part of this deal that will be encompassing television, radio, digital, social and assets from their local college

“So we get access to the mark, the colors, the slogan, and we can bring that not only to the Nissan brand level, but all the way down to the dealership level for them to activate.”

As part of the agreement, University stadiums and arenas will display ads for the brand and sponsored scholarships and sports equipment will also be included.

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