Nine Network Secures Late Olympics Deals

By Community | July 30, 2012

Australia’s Nine Network is set to make losses after buying Olympics rights but has secured some late advertising deals.

Nine Entertainment Group Sales and Marketing Director, Peter Wiltshire said: “The beauty of a short market is it gives us the ability to monetise really fast. There were plenty of people prepared to get on board at late notice.”

Wiltshire refuted rumorus that advertisers were being offered a presence in every single advertising break during the Olympics to tempt them on board.

He also denied allegations that advertisers who booked Olympics airtime months ago had returned to renegotiate terms.

Network sources have acknowledged losses of around (Au) $25M.

No agreement has been reached for the rights to air the 2016 Olympics.{jcomments on}