Nike to stop selling golf equipment
By iSportconnect | August 4, 2016
Nike will stop selling golf equipment after years of falling sales.
Instead they will focus their efforts on their more traditional areas of strength – footwear and apparel.
“We’re committed to being the undisputed leader in golf footwear and apparel,” said Trevor Edwards, President of Nike Brand. “We will achieve this by investing in performance innovation for athletes and delivering sustainable profitable growth for Nike Golf.”
“Athletes like Tiger, Rory and Michelle drive tremendous energy for the game and inspire consumers worldwide,” says Daric Ashford, President of Nike Golf. “Over the past year the MM Fly Blade Polo, the Flyknit Chukka and Air Zoom 90 have all connected strongly with golfers. We’ll continue to ignite excitement with our athletes and deliver the best of Nike for the game.”
Last year sales at Nike’s golf unit fell by 8% to $706m, the third year of declining sales.
Nike follow Adidas’ lead who also looked to bow out of golf equipment, looking to sell the brands TaylorMade, Adams and Ashworth brands, which represent about 60% of its golf unit.