Nike T1 Esports

Nike Opts To Parter With T1 Esports Teams And Players

January 16, 2020

Nike today announced its exclusive apparel partnership with global Esports organisation T1 Entertainment & Sports.

They have introduced plans to develop training facilities and programs that improve the performance of professional gamers. The Nike partnership extends across all T1 teams and players, including the ultra-successful League of Legends (LoL) Champions Korea (LCK) team and Lee FakerSang-hyeok.

Nike is committed to empowering T1 athletes by providing cutting-edge training facilities at T1 Headquarters in Seoul, which is expected to open later this year. Utilising its unique sports research facilities and athletic training expertise, Nike will create and implement training programs that are designed to enhance the athletic capabilities of T1’s players and teams. Training program offerings will include physical and mental strength training that helps professional esports players further their careers.

In late 2019, Faker visited Nike World Headquarters in Beaverton, Oregon to get a behind-the-scenes tour of Nike’s Sports Research Lab (NSRL) and began working with Nike trainers and biomechanists. As the exclusive apparel partner of T1, Nike will design all T1 team uniforms and every T1 athlete will wear Nike footwear and sportswear during competition.

We’re interest in understanding and learning more about the relationship between improved physical fitness and athleticism as it relates to gaming, said Brant Hirst, Marketing Director at Nike Korea. These athletes have unique skill sets that we believe we can help them improve through tailored training methods.

Partnering with Nike marks a historical moment in our organisation’s history as we work to transcend esports and further cement T1’s position as a global brand, said Joe Marsh, CEO of T1. Together we are thrilled to bring innovation to the next level through Nike’s premier training programs and performance wear that will help maximise our players’ potential and strengthen the longevity of their careers. Nike is renowned for supporting elite athletes of all types and we are excited to collaborate on apparel for our teams and fans to celebrate T1 in every corner of the world.

Established in 2012, T1 is recognised as one of the most successful organisations in the history of esports. The T1 League of Legends team is renowned for winning three World Championships (2013, 2015, 2016), two Mid-Season Invitationals, and eight LCK titles, making it the most celebrated esports team in the world. Faker is widely regarded as the most iconic player of all time and has helped the T1 LoL team acquire one of the largest, most influential fandoms in the world.

I can’t wait to see how Nike’s training and performance expertise will transform our team’s skills and the entire T1 organisation, said Faker, professional League of Legends player for T1. It’s great to see Nike supporting esports and we are excited to represent the Swoosh in competition.

Nike T1 Esports