Nike Attempt Breaking2

Nike has announced it will collaborate with three elite distance runners in a bid to take the world record marathon time under two hours.

The Breaking2 initiative, designed to improve upon the current milestone of 2:02:57 by almost three minutes, will not take place on a sanctioned course and therefore will not be world-record eligible.

The athletes taking part in the project are reigning men’s Olympic marathon champion Eliud Kipchoge, two-time Boston marathon champion Lelisa Desia and half-marathon world record holder Zersenay Tadese.

Nike has pledged to provide the runners, who will miss significant marathons to join their project, with the finest apparel and physiological support.

This news is a key moment in Nike’s distance running focus of recent years.