Nigerian beer company agree Arsenal and Manchester City deals

Nigerian beer brand Star, have announced agreed a multi-year partnership with football sides, Manchester City and Arsenal

The Manchester City partnership, sees Star become City’s “Official Beer Partner” in the Nigerian territory. The agreement is one of Star’s recent partnerships with leading European football clubs as the brand continues to showcase its commitment to support the growing passion its consumers in Nigeria have for football.

The Arsenal deal will see Star Lager Beer’s customers and Arsenal fans in Nigeria will be offered a range of club-related benefits, including official merchandise and match tickets to see the team in action at Emirates Stadium.

Marketing Director, Nigerian Breweries PLC, Franco Maria- Maggi described the Manchester partnership as a latent need for newness.

“Even though we are Nigeria’s foremost beer brand, we continue to refresh the Star brand to keep it refreshingly new. That is what Manchester City is also bringing to football. They bring a freshness and new level of excitement to the established football order, and have carved a reputation for themselves in a few short years.”

“We are happy to partner with the club as we both want the same things; to excite football fans and give them memorable, unforgettable moments. It is what Star has always done and this is yet another way to demonstrate our commitment to creating exciting moments for our consumers”.

On the Arsenal deal:

“We are very happy and proud to make this announcement.  Arsenal belong to a unique circle of premium football clubs and are probably the most exciting in terms of the quality of football they play; so this partnership is a perfect fit.  Star Lager Beer is all about premium quality and fun and this partnership is all about adding more excitement to the lives of our consumers and football lovers across the country.”

Nick Pinder, Head of Partnerships Marketing EMEA at City Football Group:

“We are delighted to partner with an exciting brand like Star who share Manchester City’s passion for creativity and innovation. We have a rapidly growing fan base in Nigeria and by partnering with Star we have a unique opportunity to connect with our fans in a more meaningful way. Together, we look forward to ensuring our fans in Nigeria are a part of our journey, on and off the pitch, as we provide them with exclusive access, unforgettable memories and once-in-a-lifetime experiences.”

Arsenal’s Vinai Venkatesham,  Chief Commercial Officer, said:  “We are delighted to be partnering with Star Lager Beer, one of Nigeria’s most iconic brands.  Arsenal has a huge fan base in Nigeria and this partnership really underlines our commitment to these loyal supporters. We look forward to developing a number of exciting initiatives together for both Arsenal and football fans across Nigeria.”

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