NHL Partners With IMG to Distribute Global Media Rights in Multi-Year Agreement

The National Hockey League (NHL) has signed a multi-year deal with global management and marketing company IMG to market and distribute global media rights for the NHL outside the U.S., doctor Canada and Nordic countries, link beginning with the 2016-17 NHL season.

Also as part of the deal, IMG will work alongside the National Hockey League Players’ Association (NHLPA) and the NHL to make the 2016 World Cup of Hockey available to the same territories worldwide.

Hillary Mandel, Senior Vice President & Head of Media, North America at IMG, said: “This partnership will be based on a collaborative approach. Our global sales team’s expertise and extensive knowledge of each regional market allows us to work strategically with both organizations on a sales and consultancy basis.

“This is an exciting opportunity to make the NHL far more accessible for both its existing global fan base and a new generation of hockey fans.”

David Proper, Executive Vice President of Media Distribution and Strategy / Business Affairs at the NHL said: “We are thrilled to expand our relationship with IMG.

“Bringing NHL games and the World Cup of Hockey to our fans worldwide is a crucial component of our strategic plan to grow the NHL’s global presence.”

The 2016 World Cup of Hockey will be played in Toronto from Sept. 17 to Oct. 1, 2016.

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