NFL’s Leading Rusher DeMarco Murray Cashes in with New Marketing Partner
By Community | October 23, 2014
NFL’s leading rusher and Dallas Cowboys running back DeMarco Murray has entered into a multi-year marketing partnership with Silverleaf Resorts, one of the nation’s leading vacation ownership companies.
Murray became an owner at Silverleaf just over a month ago and recently has agreed to become an ambassador for the company. The campaign with Murray will include print advertising, digital media, online videos, exclusive meet & greets, and other unique experiences for Silverleaf owners as well as social media campaigns and promotions. Silverleaf is also a sponsor of the Dallas Cowboys and intends to feature Murray in-uniform.
When asked about the partnership Murray stated: “It is an honor and a privilege to be part of the Silverleaf family; it’s a first class organization from top to bottom and a great vacationing alternative for any family or young professional.”
Dean Murray, SVP of Marketing for Silverleaf Resorts, stated about the partnership:
Murray, the NFL’s leading rusher through seven games for the first place Dallas Cowboys, is on pace to rush for over 2,000 yards, a feat that has only been accomplished by seven other RBs in NFL history. Murray has been instrumental in the team’s 6-1 start to the 2014 season with a league-best 1,072 yards from scrimmage and an NFL record 7 consecutive 100 yard games.