NFL’s DeMarco Murray Partners with FanPrint

October 24, 2014

FanPrint has teamed up with the NFL’s leading rusher and Dallas Cowboys star running back, DeMarco Murray.

As part of the partnership, Murray’s fans will have the opportunity to design exclusive products using DeMarco’s name and likeness. 

Like all FanPrint NFLPA licensed products, a portion of the proceeds will benefit the Gene Upshaw Player’s Assistance Fund, which helps athletes who have fallen on hard times. DeMarco Murray has chosen to donate his royalties to his foundation, The DeMarco Murray Foundation, which helps to better the lives of Dallas ­area youth.

“Dallas Cowboys fans are the most passionate fans in the world,” said Murray. “”I think it’s cool that my fans have the opportunity to design for a good cause. I have been presented with many merchandise opportunities in the past, but what I like about my partnership with FanPrint is that my fans play a direct role in the process.”

“At FanPrint we are selective about our athlete partnerships,” former Dallas Cowboy, Darren Woodson, FanPrint’s founding investor and Director of Business Development said. “I was personally proud to partner with DeMarco, a current Dallas Cowboy who exemplifies exactly what we are looking for in an athlete partner. He matches FanPrint’s core brand, which is young, break­out performers who are focused on their fans and also hungry to win.”

The deal follows NFL’s leading rusher announcing a partnership with Silverleaf Resorts.