NFL Signs TD Ameritrade as Official Sponsor, Expands IMG Deal in Asia

With the National Football League (NFL) season kicking off last night, the NFL has signed a three-year agreement, making TD Ameritrade an official sponsor of the league.

This new relationship is effective beginning with the 2014 season and will extend through the 2016 season.

“Every day our goal is to instill confidence into millions of American investors by breaking down barriers that stand between our clients and their financial goals,” said Denise Karkos, chief marketing officer at TD Ameritrade. “Through sponsorship of the country’s favorite sports league, we have a unique opportunity to share our message of financial empowerment through education to a large, diverse, highly engaged and passionate audience.”

”We are pleased to welcome TD Ameritrade to our family of sponsors,” said Renie Anderson, NFL senior vice president of sponsorship and partnership management. “We look forward to working with them to develop unique programs for our fans and players.”

“This sponsorship provides new, unique channels through which we hope to grow our business, help our clients and enhance involvement within our local communities,” Karkos continued.

NFL Expands IMG Deal to Asia

The NFL also extended their deal with sports rights agencgy IMG who will distribute media rights in parts of Asia from 2014-15 to 2016-17.

IMG has been partners with the NFL for the past five years distributing rights to various European markets.

Through the deal, the multinational company will distribute live coverage of games, including regular-season and playoff games plus the Super Bowl and other related events.

“IMG has proven to be a successful partner for us in Europe and we are pleased to expand our business with them into Asia,” said the NFL’s vice president for international media and business development. “We believe IMG will help expand our reach in the region offering market expertise and building bridges for us with local networks.”

“We have developed an excellent relationship with the NFL and an understanding of their property as a global sport which has helped maximise revenue, expand coverage and increase awareness of the brand worldwide,” said IMG senior vice president and head of media, North America, Hillary Mandel.

“Therefore we are delighted they have extended our partnership into the Asian market, where we have vast experience and local market expertise through our offices and personnel in the region.”

The NFL season kicked off last night with Seattle Seahawks beginning the defence of their title with a 36-16 victory over the Green Bay Packers.

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