NFL’s Green Light To Betting Industry Advertising
April 16, 2012
The National Football League (NFL) has targeted casinos and other state-licensed gambling-related operations in a new advertising scheme, adiposity it has been announced.
However, discount teams have been given strict guidelines for prospective partnerships and governing officials will continually monitor their marketing activities. The League will run the initiative for the next two seasons, store but advertising will only be permitted to appear in game programmes, local radio broadcasts and in the upper bowl and concourses of stadia. The NFL has given the green light to the scheme after it was initially discussed at last month’s owner meetings.
The Associated Press reports the League has since reviewed how other sports handle casino advertising, carried out fan research, analysed the likely impact of recent gambling-related legislative developments in the United States and surveyed all 32 franchises. However, despite opening the door to accepting commercial revenue from the betting and gaming industry, the League is retaining its overall attitude towards gambling.
“We remain steadfast in our opposition to the proliferation of gambling on NFL games,” said NFL spokesman Brian McCarthy. “There is a distinction between accepting advertising in a limited fashion and gambling on the outcome of our games.”